With the introduction of the Renters’ Rights Act, the way landlords manage rent increases is becoming more structured, transparent and evidence-based.
While legislative change can feel complex, it also creates clarity. When handled correctly, the new system allows landlords to protect rental income, reduce disputes and strengthen long-term tenancies.
In this post, we explain how rent increases will be managed from 1st May 2026, what happens if tenants challenge them, and how we will support our landlords across the South Cotswolds at every stage.
Annual rent increases – a more structured approach
Under the new framework implemented from 1st May, landlords will generally be limited to one rent increase per year for periodic tenancies.
As a result, timing becomes critical. You can no longer rely on reactive adjustments. Instead, you must plan rent reviews carefully and align them with genuine market conditions.
This shift encourages:
- Strategic forward planning
- Data-led rental pricing
- Long-term income forecasting
- Greater stability for both landlords and tenants
As the managing letting agent, we will proactively schedule annual rent reviews, ensuring you never miss the correct window to adjust your rent appropriately.
Section 13 notices and legal compliance
From 1st May, landlords must use a formal Section 13 notice to increase rent. The notice must:
- Follow the prescribed format (Form 4A)
- Provide at least two months’ notice
- Clearly state the proposed new rent
Accuracy is essential. If a notice is incorrect, the increase may not be valid.
For properties that we manage, we will handle the preparation and service of all rent increase notices on behalf of our landlords. We will ensure the documentation complies fully with current legislation and reflects defensible market values.
Market evidence matters more than ever
The Renters’ Rights Act places strong emphasis on fairness. Rent increases must reflect true market levels rather than arbitrary uplifts.
Consequently, landlords must be able to justify any proposed increase.
We support this process by:
- Analysing comparable local properties
- Reviewing achieved rents (not just asking prices)
- Monitoring supply and demand trends
- Considering tenant affordability and property condition
Because we manage properties daily across the South Cotswolds, our advice is grounded in live market intelligence.
This careful positioning dramatically reduces the risk of disputes.
What happens if a Tenant does not accept the rent increase?
Even with careful pricing, some tenants may question an increase. The legislation outlines a clear process for resolving this.
If a Tenant challenges the increase
A tenant can challenge a rent increase by applying to the First-Tier Tribunal before the new rent takes effect. The tribunal will then assess the open market value of the property based on evidence provided by both parties.
Importantly:
- The tribunal sets what it considers the market rent
- The decision becomes legally binding
- The rent determined typically stands for 12 months
Crucially, the tribunal does not automatically reduce rents. In some cases, it may determine that the market rent is equal to or even higher than the amount proposed.
That is why setting realistic, evidence-backed figures from the outset is so important.
If a challenge arises, we will compile comparable evidence, present structured data and manage the submission process professionally.
If a Tenant refuses to pay without challenging
If the correct legal notice has been served and the tenant does not submit a tribunal application, the new rent becomes payable from the stated date.
Should a tenant refuse to pay, arrears may begin to accrue. At that stage, landlords must follow the correct legal pathway.
Taking premature action can delay matters. Therefore, as the managing agent we will:
- Confirm that notices were validly served
- Keep detailed written records
- Advise on the appropriate next steps
- Manage communication calmly and professionally
In reality, when increases are fair and well-communicated, most tenants accept them without escalation.
Why this more transparent system can benefit Landlords
Although increased regulation may initially feel restrictive, this change should create greater long-term stability.
When landlords adopt structured rent reviews:
- Tenants feel informed rather than surprised
- Disputes become less likely
- Retention improves
- Void periods reduce
As a result, income becomes more predictable and sustainable.
A well-timed, evidence-based increase often protects profitability more effectively than an aggressive uplift followed by a vacancy.
Our commitment to supporting Landlords as the managing agent
As the legislative changes take effect, our role remains the same: to protect your investment while keeping you compliant.
We support you through:
✔ Proactive annual rent review scheduling
✔ Accurate, data-driven rental valuations
✔ Full compliance with Section 13 requirements
✔ Professional tenant communication
✔ Evidence preparation in case of tribunal
✔ Strategic advice aligned with your long-term portfolio goals
Most importantly, we take a balanced approach. We focus on maximising rental income responsibly while preserving positive tenant relationships.
Final Thoughts
The future of rent increases under the Renters’ Rights Act is structured, evidence-based and transparent. While the rules are tightening, they also create clarity and consistency across the market.
By planning ahead and relying on informed advice, landlords can continue to grow their rental income responsibly and confidently.
If you would like to review your rent levels or discuss how the Renters’ Rights Act changes will affect your property, we would be delighted to talk you through the process.
Our Guide for Landlords provides more information on the Renters’ Rights Act and the support we provide to help our landlords remain fully compliant.
More detailed information is also available in the Government’s Guide to the Renters’ Rights Act.
Other posts on the Act that you might find of interest:
-
How do I get possession of my rental property under the Renters’ Rights Act?
-
How are Tenancy Agreements changing under the Renters’ Rights Act?
- What happens if my tenants want a pet under the Renters’ Rights Act?
